The New Business Model is $0.00. Economics as we know it is in for a drastic revising: how do you do business in an environment of “free” as in free music, free movies, free newspaper, free information…?
Once a marketing gimmick, free has emerged as a full-fledged economy. Offering free music proved successful for Radiohead, Trent Reznor of Nine Inch Nails, and a swarm of other bands on MySpace that grasped the audience-building merits of zero. The fastest-growing parts of the gaming industry are ad-supported casual games online and free-to-try massively multiplayer online games. Virtually everything Google does is free to consumers, from Gmail to Picasa to GOOG-411.
The rise of “freeconomics” is being driven by the underlying technologies that power the Web. Just as Moore’s law dictates that a unit of processing power halves in price every 18 months, the price of bandwidth and storage is dropping even faster. Which is to say, the trend lines that determine the cost of doing business online all point the same way: to zero.
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Brace yourself not for global warming but for an Ice Age!? Was it too early making warnings for hotter weather or are we underestimating the dynamics involved in global weather?
Snow cover over North America and much of Siberia, Mongolia and China is greater than at any time since 1966.
The U.S. National Climatic Data Center (NCDC) reported that many American cities and towns suffered record cold temperatures in January and early February. According to the NCDC, the average temperature in January “was -0.3 F cooler than the 1901-2000 (20th century) average.”
China is surviving its most brutal winter in a century. Temperatures in the normally balmy south were so low for so long that some middle-sized cities went days and even weeks without electricity because once power lines had toppled it was too cold or too icy to repair them.
There have been so many snow and ice storms in Ontario and Quebec in the past two months that the real estate market has felt the pinch as home buyers have stayed home rather than venturing out looking for new houses.
In just the first two weeks of February, Toronto received 70 cm of snow, smashing the record of 66.6 cm for the entire month set back in the pre-SUV, pre-Kyoto, pre-carbon footprint days of 1950.
And remember the Arctic Sea ice? The ice we were told so hysterically last fall had melted to its “lowest levels on record? Never mind that those records only date back as far as 1972 and that there is anthropological and geological evidence of much greater melts in the past.
The ice is back.
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Closer to home, this might help our understanding: how good people become evil and a food for thought about heroism:
Heroes have to always, at the heroic decisive moment, break from the crowd and do something different. But a heroic act involves a risk. If you’re a whistle-blower you’re going to get fired, you’re not going to get promoted, you’re going to get ostracized. And you have to say it doesn’t matter.
Most heroes are more effective when they’re social heroes rather than isolated heroes. A single person or even two can get dismissed by the system. But once you have three people, then it’s the start of an opposition.
So what I’m trying to promote is not only the importance of each individual thinking “I’m a hero” and waiting for the right situation to come along in which I will act on behalf of some people or some principle, but also, “I’m going to learn the skills to influence other people to join me in that heroic action.”


